The ultimate guide to checkout optimisation

Businesses are challenged to deliver fast, secure, and personalised experiences or potentially risk losing out to competitors. Catering to diverse customer preferences means managing complex back-end systems and possibly multiple payments service providers (PSPs).

To help drive profitability, businesses must:

• Grow sales by improving conversion rates and expanding into new markets
• Optimise back-end systems to drive authorisation rates and reduce costs
• Minimise losses by managing fraud and chargebacks.

This guide will explore the back-end tools that businesses need to help satisfy customer expectations.