The AI shockwave: navigating the future of content

70% of consumers say they’re seeing more AI-generated content than ever before — yet most aren’t sure if they can trust it. Our “Riding the AI Shockwave” report, based on research across 14 global markets, examines the challenges and opportunities of an AI-powered world.

Inside you’ll find:

• Why perspective is everything — how cultural and regional attitudes shape adoption
• The three pillars of AI trust — the foundations every brand needs to build consumer confidence
• From deficit to dividend — ways to turn AI skepticism into competitive advantage
• Beyond words — what’s next for multimodal content and AI innovation
• Native is the new normal — what “authentic” means in an AI-driven world

Download the report today and learn how to ride the AI shockwave with confidence.