Media & Entertainment Industry Data and AI Trends Report

We commissioned a survey of 391 industry decision makers worldwide to uncover the trends, priorities, and challenges defining the media and entertainment industry.

The media and entertainment industry is taking on a number of new challenges in today’s rapidly evolving landscape shaped by the swirling forces of increasing customer expectations. Coupled with the emergence of artificial intelligence (AI) technologies that could transform how these challenges are overcome, it is a pivotal time for the industry.

Customer expectations are intricately tied to the data they allow companies to access. It creates a delicate balance between the expectation of personalized engagement and trusting companies with their data. Organizations are prioritizing investments in harmonizing data, while implementing AI and automation to enhance customer experiences, create more efficient processes, and increase profitability.

Media & Entertainment Companies Look to AI in the Push For Better Engagement, Increased Efficiency In this report, learn more about:

• How companies are embracing data and AI strategies amidst evolving customer expectations.
• What the industry is investing in to bring the biggest expected return.
• How data, AI, and automation optimize internal processes, specifically in advertising sales and operations.