How to Master Mobile Analytics

Mobile now accounts for nearly 70% of all digital traffic, yet too many brands are still flying blind when it comes to in-app behavior. In this guide, you’ll learn how to turn every tap, swipe, and scroll into insight with expert advice from AWS, Monetate, Twilio Segment, and Contentsquare.

Get expert strategies, real-world use cases, and practical tips to turn mobile data into business impact. Inside, you’ll find:

• Common mobile analytics mistakes, and how to avoid them
• 5 proven use cases to boost conversions, retention, and engagement
• A sneak peek at the future of mobile analytics, powered by AI
• A 7-step checklist to future-proof your mobile strategy