CG Gen AI Report

Generative AI is revolutionising the consumer goods industry, driving innovation, efficiency, and personalised customer experiences. Companies are now exploring Agentic AI, the next wave of automation, to further enhance productivity and streamline operations across various functions.

This report highlights the rapid adoption of generative and Agentic AI, analysing their impact on customer service, marketing, and data analysis. It details insights from a survey of 200 decision-makers, outlining primary use cases, challenges, and strategies for successful implementation.

Key findings include significant adoption rates, with 32% fully implementing generative AI and 34% scaling its use. The report also covers strategies for overcoming hurdles like data security, workforce upskilling, and leadership alignment, offering actionable recommendations to leverage AI’s potential.