Adobe 2025 AI and Digital Trends in Customer Engagement

78% of customers want consistent brand experiences.

Read the Adobe 2025 AI and Digital Trends in Customer Engagement report to discover how businesses are using AI-powered personalisation and predictive analytics to create the consistent and tailored experiences customers expect.

Streamlined and unique customer experiences can unlock long-term growth. In our report, explore how businesses are responding:

• 56% of the most advanced users of generative AI in marketing and CX use data and analytics to predict customer needs, and 54% use it to personalise the web experience.
• 61% of senior executives believe that delivering personalised experiences and fostering deeper engagement will be critical for growth.
• 87% of organisations leveraging AI-driven personalisation have already seen boosts in customer engagement.