Ad Fraud 101 eBook

Ad fraud costs businesses $87 billion in 2020, with projections reaching $100 billion by 2023. Fraudsters use tactics like fake clicks and impressions, wasting budgets and lowering campaign effectiveness.

Key Insights:

• Ad fraud is expected to cost advertisers $87 billion in 2020, potentially reaching $100 billion by 2023.
• Fraud tactics like bot fraud and click spamming lead to false interactions.
• These practices lower campaign ROI and waste marketing budgets.
• Watch for signs like abnormal traffic patterns and low click-through rates.

Anura, a leading fraud detection solution, uses machine learning to detect fraud in real-time, providing insights that help optimize campaigns and protect marketing investments.