A Guide to Optimizing Site Performance As You Scale

Is your site speed costing you sales?

Conversion increases with every millisecond of improved site speed. Measure your storefront’s performance to see how it impacts your sales and compares to the competition.

Faster site speed impacts everything—from revenue to operations

Turn more shoppers into buyers

• Nobody likes a slow site—especially online shoppers. Faster sites let customers seamlessly browse, shop, and checkout without any lags or interruptions. In ecommerce, these milliseconds could mean a difference of millions.  

Lower ad spend with better SEO

• Google considers site speed a factor in its search engine ranking algorithm. The faster your site loads, the more likely your business will outrank the competition when it comes to discoverability. 

Improve cost efficiency 

• Slow sites require fixing and optimizing, diverting resources away from other parts of the business. A better performing site empowers you to redistribute R&D and monetary resources to other brand-differentiating projects.