Gartner® Voice of the Customer for Endpoint Protection Platforms

Highest willingness to recommend score of all Gartner Customers’ Choice vendors

In the latest 2025 “Gartner^® Peer Insights^™ Voice of Customer” report, security practitioners have overwhelmingly spoken — Palo Alto Networks Cortex XDR^® is a Customers’ Choice for endpoint protection platforms (EPP), with a 98% willingness-to-recommend score— the highest of all vendors that were recognized with the Customers’ Choice distinction.

We have been recognized by the industry’s most trusted voices, including as a Leader in the 2024 Gartner Magic Quadrant^™ for Endpoint Protection Platforms and 2024 Forrester Wave for XDR as well as achieving industry-best 100% detection in the latest MITRE ATT&CK^® Evaluations.

What is the Gartner Voice of the Customer Report?

The ‘Voice of the Customer’ is a document that applies a methodology to aggregate Gartner Peer Insights’ reviews in a market to provide an overall perspective for IT decision makers. The methodology includes:

User Interest and Adoption: “User Interest and Adoption scores incorporate three factors, each given equal weight: review volume, user willingness to recommend and review market coverage across industry, company size and region.”

Overall Experience: “A vendors’ Overall Experience is a composite score that incorporates the Overall Rating average and two sub-rating averages: ‘Capabilities’ (Product Capabilities for software markets; Service Capabilities for service markets) and ‘Support/Delivery’ (Service & Support for software markets; Delivery & Execution for service markets).”