State of Marketing

Marketing’s biggest trends await.

Discover this year’s latest marketing strategies and best practices in the 9th edition of our “State of Marketing” report. Salesforce surveyed nearly 5,000 B2B and B2C marketing leaders worldwide to gather insights on how marketers are:

• Building a unified data strategy: Marketers are focusing on creating an integrated data strategy to improve decision-making and deliver personalized experiences.
• Delivering personalized digital experiences at scale: Personalization at scale is a key priority, helping marketers engage customers in a more relevant and timely manner.
• Driving loyalty and account-based engagement: Marketers are developing strategies to drive long-term loyalty and engage key accounts more effectively.
• Investing in and implementing AI initiatives: AI is being integrated into marketing strategies to enhance automation, insights, and customer engagement.