No matter where you are in your experience with social media, evolving trends, and platform enhancements make it critical to continually reflect on best practices and pivot your strategy to ensure you reach your community with meaningful and likeworthy content. Ensuring you follow open records laws when archiving your social content is equally crucial.
CivicPlus® designed this eBook to help public sector communicators reflect on and strengthen their social media strategy and create content that engages, fosters social dialogue focused on positivity, and complies with retention requirements. You’ll learn:
How to create your social media content strategy
12 tips for creating a thriving presence on social media that engages your residents
How to foster a social media culture of positivity