5 use cases that connect data across departments to power AI and agents
In the rest of this guide, you’ll learn how centralized data that’s accessible and actionable by marketing, commerce, sales, and service teams can enable 5 use cases that help you:
- Decrease cost per acquisition through targeted advertising: By having access to customer data across departments, your marketing team can target the right audience with personalized ads, improving your cost-efficiency in customer acquisition.
- Increase conversion through personalized journeys: With centralized data, you can tailor the customer journey, offering personalized content and recommendations, which leads to higher conversion rates.
- Close deals faster by empowering sales reps: Sales reps can access real-time insights from other departments like marketing or service, helping them to close deals more effectively and faster.
- Increase adoption with onboarding journeys: Data shared across departments helps create seamless onboarding experiences that are customized for individual user needs, leading to higher product adoption.
- Increase retention by delivering proactive service: By analyzing data from various departments, you can anticipate customer issues or needs, providing proactive support that keeps customers satisfied and loyal.