Featured Speakers:
- Matt Ezyk, Senior Director of Engineering, Ecommerce, Hanna Andersson
- Michelle Grant, Director of Industry Insights, Salesforce
In 2025, shopping will be less about transactions and more about boosting engagement with shoppers. In fact, 28% of shoppers say the primary reason to shop in stores is to enjoy the experience. To deliver on fun and enjoyable experiences, retailers will embrace unified commerce as a basis for their operations, which will enable them to build shopping agents, deliver personalized in-store retail media experiences, gamified loyalty programs, and reach Gen Z in new ways. We’ll discuss the following:
- Unified commerce will unlock new AI capabilities
- Retailers will build shopping agents for consumers
- Retail media strategies will focus on in-store opportunities
- Gamification will be table stakes for loyalty programs
- Retailers will explore new ways to reach Gen Z